After a few years of assisting a director for commercial /advertisment films I was ready to take my first job as a film director myself. So from 2004- I’ve done several commercials, music videos and information films.

When directing commercials/ advertisement films, I have mostly taken the funny and twisted turn. Sometimes I had children play adults, sometimes paintings come to life, sometimes scenarios of one-takes is funny enough to make you think of knee problems as something very entertaining.

Directing and co-writing advertisement ad for
the exhibition 10 Historier at Moderna Museet 2007
The idea is based on that the painting Den döende dandyn by Nils Dardel is not only being exhibited again, but also coming to life. Made in collaboration with Storåkers agency.

Directing a series of advertisement ads for the swedish pharmacy (Apoteket) - a campain around joint pain.
My take was to frame the message through two of swedens best varité artists, who played a circus. All clips are filmed in one takes. Made in collaboration with xxx Agency.